stands for emotion, the driving force behind everything we do. We know the unique feeling, that only passionate afficionados and collectors know. That very special fascination, that mechanical wristwatches bestow upon us with their perfect interaction of form and function. For us, watches don‘t just tell us the time, they tell us stories of style, of attitude and of true identy.
stands for quality, which for us means one thing in particular: No compromises! Perfection in every detail? High-quality material processing in all areas? The answer to these questions in connection with genuine, traditional watchmaking can be found in this combination only at one place in the world: in Switzerland, the location of our production. But here, too, we were convinced from the outset: we did not want to be satisfied with the 60% value added (for a Swiss-made demand). We wanted everything: 100% Swiss made. Without compromises. That is why every EQVIS watch comes completely, ie down to the smallest screw, from the land of cheese and chocolate.
The people behind the brand
„Seems like a long ride from the days of playing bass in a NYC punk outfit to designing wrist watches and starting your own label. Though the driving force always stayed the same: making a passionate statement. As a musician. As a designer. As a human being. So basically it´s all the same. I do it my way – you love it or leave it. Or you never mind. Cause you´ll love it anyway.“
The Business Man
„Okay, I like business. But I love watches. So if you can merge your hobby with your business, you could call yourself very lucky I guess. Or better yet: call yourself proud. Because it took over 20 years from slipping my first real watch around my wrist to actually building my first real watch. A long way. But looking back now it all makes perfect sense. So many experiences I've had, have lead to this watch. You probably can´t see them but you will love them. And so do I.“
Conquering the myth
Collecting mechanical wristwatches is much more than a privileged pastime. It is more than an extravagant hobby. Watch collecting is an emotional ride that takes you up and down, around and around, again and again. We collectors are constantly driven, because eventually the longing for a new watch does not end with its acquisition - it must almost always give way to the next longing. After the watch is always before the watch.
So we venture through the forums, day in day out. We research the most up-to-date trends in specialist magazines and blogs. We look for favorable opportunities and this one, limited special edition, that could become the hype of the year. We go on and on. We are driven. On a search that does not end. The solution is a myth called the exit watch. It‘s that one watch that will hopefully put an end to the joyful suffering of collecting, an impossibility. Or is it? For us, with the Varius, it has become a reality. A high-end wristwatch that offers the possibility to easily change its look in endless ways, so that it will simply never get boring? THAT is the recipe for a true exit watch and, for us at least, it works!
So please consider yourself warned. We advise that you weigh the consequences and think at least twice about ordering one of our watches, it may just be your last one.
What's on your wrist?
Yes, we wear our Varius every day. And we change the straps, the changelings and the dividers regularely. Be it due to our mood or in accordance with our attire or simply because we can. So in case you‘re curious to see, what combination is currently on our wrists, we‘re putting quick snapshots of them here, updating them on a regular basis, with the hope, that some may inspire you.